The founders are a group of durian lovers, who loved travelling to Malaysia for a unique, traditional durian experience. After serveral trips up, they realised the price disparities amongst the sellers.
After thorough researches done, they realised durians are sold to Singaporeans with the same concept as the stock market, where loop holes are available for dishonesty. Hence, they decided to step into the durian space and make the culture a better one.
With that being said, we price the brand upon honesty and integrity where time will tell over actions taken, shown and displayed.
We aim to serve royalty to everyone, at a fair price, quality, through out time and geographical locations.